CAS CRM is a SmartCompany of CAS Software AG, located in Karlsruhe it is the leading CRM software provider for SMEs. Founded in 1986 by the CEO, Martin Hubschneider, and CTO Ludwig Neer, CAS Software AG currently employees approximately 500 highly-motivated professional employees.
Why CAS genesisWorld?
11 good reasons for CAS genesisWorld
Here’s a list of the most important reasons for using our tried and tested software solutions:
Importance and use of CRM
The central ideal at the heart of Customer Relationship Management (CRM), is finding the best possible way to manage your relationships with customers, partners or any other interest groups or stakeholders. Considered strategically, this means your customers become your company’s most valuable capital and, from now on, are central to all business activity.
Basically, all your information, experience and knowledge are stored centrally in a well-organized manner. And any employees requiring access to the data can do so at any time, enabling them to see all the correspondence associated with the customer and their respective projects. Managing this much information in a clearly structured way requires professional CRM software like CAS genesisWorld, which is specially designed to meet the needs of small and medium-sized enterprises (SMEs).
Improve the flow of your information for motivated employees and delighted customers
You might be asking yourself why you would want to change to CRM and restructure? Well, the benefits are clear:
• Faster reaction times
• Transparent communications
• Structured work processes
• React more appropriately to your customers
• Improved service
All of these factors increase employee motivation and ensure sustainable customer satisfaction. Satisfied, loyal customers will recommend your company, and what is more valuable that a personal recommendation? It’s worth noting that maintaining customer relationships with existing customers is more economical than trying to acquire new customers.